Seismic Brewing Tap Room

PROJECT BRIEF WAS TO DESIGN A TAP ROOM THAT WOULD BE A MANIFESTATION OF THREE THINGS:

– REFLECT THE OWNER’S ENVIRONMENTAL ETHOS

– EXUDE A ‘SCANDINAVIA MEETS NORTHERN CALIFORNIA’ STYLE

– BE A MEMORABLE PLACE TO GATHER WITH FRIENDS IN AN INDOOR OUTDOOR ENVIRONMENT

TO ACCOMPLISH THESE GOALS WE TOOK THE FOLLOWING STEPS:

– ALL DESIGN DECISIONS WERE MADE WITH AN EYE TO THE OWNER’S OBJECTIVE OF A LEED PLATINUM FACILITY

– ENERGY EFFICIENCY AND NATURAL SYSTEMS ARE USED TO CONDITION THE SPACE

– FINISH MATERIALS ARE SELECTED WITHIN RIGOROUS LEED QUALIFICATIONS OF ENVIRONMENTAL STEWARDSHIP

– HEIGHTENED OCCUPANT COMFORT IN ALL SPACES

– THE EXISTING SHELL WAS ‘SOFTENED’ BY THE USE OF WOOD AT SELECT SURFACES

– CEILING, SOFFITS AND CASEWORK ALL INCORPORATE WOOD IN A CRISP NOD TO THAT ‘SCANDINAVIA MEETS NORTHERN CALIFORNIA’ DIRECTIVE

– MINIMIZE THE FINISH PALETTE:

– WOOD, STEEL AND CONCRETE WERE THE DRIVERS FOR THE FINISHES

– WE CELEBRATED THE BRAND WITH AN ICONIC STEEL PLATE WRAPPED IN WOOD, LASER-CUT TO ACHIEVE AN ILLUMINATED WOOD LOGO

– FIBER CEMENT PANELS WERE USED TO ‘HOUSE’ THE SUPPORT FUNCTIONS OF THE TAP ROOM

– INCORPORATED NEW BLUE STEEL ‘STRUCTURE’ WITH WOOD TRELLIS MEMBERS AT OUTDOOR SPACES

– WE CREATED DISTINCT SEATING AREAS BOTH INDOORS AND OUT TO CREATE A MEMORABLE TAP ROOM EXPERIENCE

– NEW STEEL EXTERIOR TRELLISES GIVE THE IMPRESSION THAT SOME ELEMENTS OF THE STEEL STRUCTURE WERE ENCLOSED, AND SOME WERE LEFT TO FORM OUTDOOR TRELLIS AREAS.

– ONE SPECIFIC BANQUETTE WAS CREATED TO HONOR THE WOOD USED IN THE PROJECT, AS WELL AS THE ENVIRONMENTAL ETHOS OF THE COMPANY.

– THE CURVING BANQUETTE SEATING IN THE ‘LOUNGE’ AREA WAS CREATED WITH THE ABILITY TO BE ASSEMBLED, DISASSEMBLED AND REASSEMBLED SO THAT IT COULD BE MOVED AND RE-USED IN THE FUTURE SHOULD THE NEED ARISE.

FURTHERING BOTH THE ARTISTIC, EXPERIENTIAL AND ENVIRONMENTAL GOALS OF THE TAP ROOM….

Design Challenge

Physical Context

THE EXISTING PHYSICAL CONTEXT OF THE PROJECT WAS A DEVELOPMENT OF A COLLECTION OF CONTEMPORARY BUILDINGS THAT REFLECTED THE AGRARIAN ROOTS OF THE TOWN. THE DESIGN BUILT ON THAT IDEA - WHILE EXPANDING ON THE NOTION THAT THESE AGRICULTURAL BUILDINGS 'EVOLVE' OVER TIME WITH VARIOUS ADDITIONS AND SUBTRACTIONS TO THE FORM. THE OUTDOOR SPACES WERE MEANT TO BREAK DOWN THE BARRIERS BETWEEN INDOOR AND OUTDOOR SPACE, WHILE GIVING THE FEEL THAT SOME OF THE OUTDOOR SPACES WERE 'FOUND' SPACES REVEALED AT THE 'SUBTRACTION' OF SOME OF THE EXISTING 'BARN STRUCTURE'.