Booker Vineyard

Our brief for this small winery hospitality structure set in the hills of western Paso Robles was to design a space to gather that would embody the ethos of the winery’s distinctive brand and the charismatic personality of its founder/winemaker. The vineyard and winery are named after the site’s original owners – who had dedicated their lives to being great farmers, humanitarians and stewards of the land. Our client wanted to honor and carry on that legacy of stewardship, while making his own mark on the Paso Robles wine country. In our design approach, we took our cue directly from our client – a self-professed minimalist – and his belief that a fanciful winery and expensive gadgetry do nothing to make a wine – or a place – better. 

Our goal was to design a space that embodies the winemaker’s minimalist winemaking philosophy – his commitment to interfering with the land as little as possible and letting it speak through his wines – with a transparent, deeply integrated indoor/outdoor approach that sits lightly on the land, and provides a casual, welcoming atmosphere for visitors that reflects his great love of entertaining. When our client first approached us, he told us he simply wanted a place in the vineyard to gather. Essentially, he said, he wanted a terrace and trellis. So that’s exactly where we started. 

Inspired by the visible fractures in the area’s chalky limestone soil, (which also inspired one of the brand’s labels), we studied the patterns created by those fractures. The patterns then became the basis for laying out the walls. Set at an angle to the vineyard, the long lines of the walls are oriented toward downtown Paso Robles in the distance, framing the views. 

The hospitality experience is arranged to create a variety of indoor and outdoor spaces. Elevated to enhance the views but designed with flat roofs so as not to compete with the rolling hills, the simple concrete structures — open on three sides — are straightforward and unassuming, lifted above the vineyards without dominating them. The buildings are comfortable and residential in scale – essentially an extension of our clients’ home located a just short distance up the hill. The secondary terrace faces directly toward the view of downtown Paso Robles, while the main terrace is all about the land. The vineyards come down the hillside toward this terrace, immersing visitors in the vines. From a distance, the small structures seem like islands floating in a sea of vineyard rows.

For the material palette, we used no more than what was needed: cedar, stained in a natural finish, board-formed concrete, glass, and natural steel that will rust over time, much like the stakes set at the end of each vine row. We crushed and reused the limestone extracted to create the caves, spreading it throughout the landscape. A cave for VIP tastings, tucked underneath the small structures to provide yet another distinct experience, also integrates the region’s chalky limestone topography into the design.

Design Challenge

The primary challenge for this project involved the site’s vertical orientation and slope. To provide a welcoming experience from the first point of entry to the site, we needed to bring visitors up from the main approach and parking area to the upper-level terrace without the use of endless stairs or ramps. To address this challenge, we broke the arrival sequence – in which visitors progress upward a full story in height – into a series of stairways punctuated by terraces. Each terrace provides a different vantage point from which visitors can stop, take in the views in every direction, and experience the site as they move toward the entry.  A secondary challenge was to create a sense of intimacy within these open, indoor/outdoor structures, and design a variety of experiences within a limited footprint that would make visitors and wine club members want to return again and again. The hospitality space totals just 5,874 square feet – 2,104 of interior conditioned space surrounded by 3,770 square feet of terraces. Within the limited interior space, we carved out distinct spaces, each with its own character and vantage point. A cozy sitting room opens to the secondary terrace with views toward Paso Robles, a bar offers intimate table seating and bar seating in a space completely open to the primary terrace and surrounding vineyards, and a separate glassed-in lounge provides an elevated tasting experience for special occasions. Outdoors, the primary trellis-shaded terrace is fully immersed in the vineyards which drop down from the uphill-facing slope to cradle the outdoor space in a gentle bowl. The secondary terrace includes a sunken sitting area and bocce ball court. A smaller terrace and fire pit off the upper tasting lounge offers yet another distinct experience, while VIP tasting is accommodated in a cave tucked beneath the structures.

Physical Context

Centrally located midway between San Francisco and Los Angeles in the eastern foothills of the Santa Lucia Coastal Mountain Range, Paso Robles – California’s fastest growing wine region – has a diverse topography of mountains, rolling hills and flatlands. This inland region is known for its chalky calcareous soil, generally dry climate and hot summers. Structures that feel most at home here reflect the character of the region’s hardy topography in both materials and design. Located adjacent to the production winery on 100 acres on the west side of Paso Robles, the site for this hospitality space is characterized by steeply rolling hills and views of downtown to the east. Set into the hillside with more outdoor terrace space than indoor conditioned space, the small structures that make up this project provide a thoroughly immersive experience of rolling, vine-covered hillsides that surround them. The open, indoor-outdoor structures take advantage of the region’s favorable climate, while large trellises provide shade and aligned openings enable passive cooling by the prevailing winds.